The big jaw of the Japanese shovel is used as the brand's logo, and the plum blossom in the center symbolizes that Ookuwa Taiwan is the chief leader of the Japanese shovel breeding industry in Taiwan. On the periphery, three pairs of large jaws create a confrontation with stag beetles; the inner plum blossom is composed of six pairs of larvae teeth, surrounding the image of the larvae curling up. All images are surrounded by isometrics to convey that the brand attaches importance to ecology, culture and the reproduction of fine breeds, giving people a sense of cultural trust like a traditional Japanese family crest.