The trademark adopts the appearance of hibiscus flower, embedded with the elements of the female side face, conveying a gentle and firm flower language. The hibiscus flower blooms in the morning and falls in the evening. After the flowers fade, there are still new buds open, which symbolizes the youthful woman. The encouragers are elderly women, spring will come after spring, flowers will bloom again, hold a young heart, love life, and youth will continue to come.
The outline of the logo is well-coordinated, so that elderly women can regard this brand as belonging, which is an affirmation and recognition of their own identity and an embrace of self-worth.