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嘉義姐姐 品牌識別

商標採用木槿花的外觀,嵌入女性側臉的元素,傳遞著溫柔而堅定的花語,木槿花早晨綻放、傍晚落下,花謝後仍有新的花苞開放,象徵青春盪漾的女子,另一方面也鼓勵者高齡女性,春去春會來、花謝花會再開,抱持著一顆年輕的心,熱愛生命,青春則會不斷到來。
LOGO輪廓規矩協調,讓高齡女性對於此品牌能視如歸屬,是對於自我身分的肯定與認同,也是對於自我價值的擁抱。

The trademark adopts the appearance of hibiscus flower, embedded with the elements of the female side face, conveying a gentle and firm flower language. The hibiscus flower blooms in the morning and falls in the evening. After the flowers fade, there are still new buds open, which symbolizes the youthful woman. The encouragers are elderly women, spring will come after spring, flowers will bloom again, hold a young heart, love life, and youth will continue to come.
The outline of the logo is well-coordinated, so that elderly women can regard this brand as belonging, which is an affirmation and recognition of their own identity and an embrace of self-worth.

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