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發文圖1_工作區域 1 複本 17.jpg

​茶花糜品牌識別

​設計理念

茶花糜注重茶對人的五感體驗,將茶與花體氣味外型完美封存,提供消費者最極致的嗅覺和味覺享受,讓花草的氣味療癒身心。字體設計從茶與花的意象中萃取特色,結合根莖葉的造型細節,以傳達出自然和療癒的品牌意象;品牌圖標則將花與茶的圖像做結合,保留茶和花各自的語意和特色,以表現茶花糜用自然茶洗滌人心的品牌理念

CAMEMI TEA SHOP pays attention to the five senses experience of tea, perfectly seals the appearance of tea and flower body odor, provides consumers with the most extreme sense of smell and taste enjoyment, and makes the smell of flowers and plants heal the body and mind.
The font design extracts features from the images of tea and flowers, and combines the modeling details of roots, stems and leaves to convey the brand image of nature and healing; the brand icon combines the images of flowers and tea to retain the respective meanings of tea and flowers and characteristics, to express the brand concept of using natural tea to wash people's hearts with tea flower;

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